Competitive Advantage Analysis

Analysis of the results of ESTEMPLE and Porter’s Five Forces has proved that a strategy of differentiation is more appropriate over cost leadership. The competitive advantage of the MaNet Project lies in an integrated approach for the sustainable and inclusive growth of the Mastorochoria villages encompassing all the territorial aspects, taking into account the variety of values, evaluating the potentials and channelling them through coherent strategic set of concepts based on local knowledge. This involves revealing assets that contribute to the competitiveness of the Mastorochoria area through a longterm perspective, which means meeting the objectives of the Europe 2020 Strategy. Furthermore, the sharing of experience as a prior element of networking creates added potential for sustainable inclusive growth and contributes to the fair access to different services, to the enhancement of infrastructures, and the improvement of management at different levels. In using human capital, territorial assets, innovative concepts in tune with the territory’s characteristics, the MaNet project contributes to the economic competitiveness of the Mastorochoria villages, strengthens local economies and reduces vulnerability to external forces.